J. Falk: »The fact is that the museum visitor experience is not readily captured with tangible, immutable categories. The museum visitor experience is much too ephemeral and dynamic; it is a uniquely constructed relationship that occurs each time a person visits a museum. And the same person can visit the same museum on two different days and be an entirely DIFFERENT visitor.«

John H. Falk: Understanding museum visitors’ motivations and learning, 2006, S. 106–126, S. 109.